Stuck in an auto responder rut with only your ezine going out regularly? Get out of the rut with some of these ideas for improvements.
1. Provide back issues of your ezine archives via your auto responder instead of hosting all your archives online. This will give your subscribers and web site visitors easy access to them and offers a chance to include graphics, audio and video and other components all rolled up in .pdf files for quick, easy download.
2. Help with tech issues and publish your entire web site, save it in a pdf file, and load it into an auto responder. Sometimes visitors don't have enough time read your entire site or they lose their Internet connection or time online. So this way, they could print it out and read it offline.
3. You could offer your eBook via an auto responder. Often your visitors won't have to download it or have the software to read it right away, so this way they can take it “to go”.
4. For a handy - -and nice legal - touch, you could include the terms and conditions to purchase transactions and load them into an auto responder that is triggered with each purchase. This could include return policies, purchases, refunds etc.
Ezine publishers today use any one or more of the 3 most commonly used ezine formats which I am about to describe to you in this article.
Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons.
The text ezine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program.
While the HTML ezine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your ezine issues, making them more appealing to your subscriber thus increases your readership value, something that text ezines do not have.
You can decorate your ezine format, change your fonts, include pictures, and more. However, the drawback often faced by HTML ezines is that they often get trapped into spam filters before they reach their subscribers’ inboxes.
The third and least used among the 3 formats is the PDF ezine. Publishing your ezine in PDF format can consume a lot of time and effort on your part but often make up in quality readership
Due to the commitment, PDF ezines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF ezine issue and allow your subscribers to pass the ezine issues around.
Given the choices, however, you do not have to necessarily choose strictly one ezine format, as some ezine publishers today do publish in more than one format.
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